Being More Than Fitness, Nutrition and Body Recomposition

Expanding my writing in 2021 and beyond

I enjoy writing and it’s become something that I am good at. It’s been quite handy — I’ve been able to write my way into business opportunities, out of traffic infringements and resolve consumer disputes that were previously going nowhere.

While all of these probably had less to do with my talent, and more for the counterparty not being used to people responding, I still found the little successes helped grow my writing confidence.

In 2014, I launched Integrated Fitness & Nutrition, an online fitness and nutrition coaching business specialising in developing personalised body recomposition strategies. I had no business experience, had never worked in the industry and was only three months out of completing my degree.

No one knew who I was or what I did, so it was on me to build awareness of the business. My plan had a single component: write.

Building a service business on a foundation of writing

Over the next few years, I wrote hundreds of long-form articles alongside thousands of content pieces for social media, my email list and other endeavours.