Every Solopreneur Needs A Backup Plan

This article is based on an email I sent a friend from university who is also in the fitness industry. They have been hit hard by COVID lockdowns in 2021, and we’d recently spoken on the phone to discuss their options.

I’ve rewritten some elements of the email, so the article stands on its own.

If you’re in business by yourself, for yourself, then I think you must have a…