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How to Optimise Your Fitness Spending

Don’t spend money to gain weight again

Tom Fitzgerald
5 min readSep 9, 2022

I surveyed my email list in 2015 to learn more about people’s fitness and nutrition habits. I’m sure some of you will have heard this story already, and some of you will have taken part in the survey back then!

The association between total spending on fitness and nutrition with results was quite interesting. Over the past 12 months, the average spend was $3000+ for a change in body composition of +1.2 kg.

Most weren’t satisfied with their results, which is understandable for the outcome of paying to gain weight.

This highlights that spending money on fitness and nutrition can make the process easier, but it doesn’t guarantee results.

It’s easy to fall into the trap of thinking if we had more money, we would be in better shape. If we were rich, we would hire a team of private chefs, nutritionists and personal trainers to ensure we stay on track.

While this would make a difference for some people, it’s not a blanket rule. Don’t forget those private chefs can also put together the best comfort food you’ll ever eat, it will be more accessible than ever, and more money doesn’t equate to less stress.

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Tom Fitzgerald
Tom Fitzgerald

Written by Tom Fitzgerald

Nutritionist & Exercise Scientist writing about health, business and my everyday life in Australia.

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